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企业网站咨询量少的原因是什么?
发表日期:2020-03-19    文章编辑:admin    浏览次数: 120

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  DANSHIHENDUOWANGZHANYUNYINGRENYUANHUIYUDAOZHEIZHONGQINGKUANG,JIUSHIWANGZHANYOUPAIMING,YOUSHIHOUSHENZHIPAIMINGBUCUO,DANSHIQUEZIXUNLIANGHENSHAO,SHENZHIMEIYOU。RUGUOYIGEQIYEWANGZHANMEIYOUZIXUNLIANG,NEIJIUYIWEIZHEZHEIGEWANGZHANDEZHUANHUALVHENDI,ZHEIHUIDAOZHIQIYEDEXIAOYIBUDUANXIAHUA。RUGUOWUFANIUZHUAN,NEIMEQIYEWANGZHANHENKENENGBIANCHENGYIGESIZHAN,QIYEYEHUISHOUDAOYIDINGDEJINGJISUNSHI。

  DANGNIDEWANGZHANZUOHAOSEOYOUHUA,QIEWANGZHANGUANJIANCIYEYOUYIDINGDEPAIMING,ZHENGCHANGQINGKUANGXIASHIYINGGAIYOUYIDINGSHULIANGDEZIXUNLIANGCAIDUI,RUGUOMEIYOUNEIMEKEYISHINIDEWANGZHANNALICHULEWENTI。CISHIWOMENJIUBIXUTINGXIALAIZIXIDEJIANCHAYIXIASHINAGEHUANJIECHULEWENTI。WOMENCONGYIXIAWUDIANLAIFENXIYUANYIN。

  第一,网站的定位不精准

  WANGZHANJIRANYOULEPAIMING,NEIJIUZHENGMINGYOUHUADEFANGFAMEIYOUSHENMEWENTI,RUGUOMEIYOUZIXUNLIANGNEIMEWOMENJIUXUYAOJIANCHAYIXIAWANGZHANDEDINGWEISHIFOUJINGZHUN。RUGUODINGWEICHUXIANLEWENTI,HUOSHIBUQINGCHUDEHUA,XIANGYAOZHAODAOMUBIAOYONGHUSHIFEICHANGKUNNANDE。ERNEIXIELAIDAOQIYEWANGZHANDEYONGHUKENENGZHISHISUIBIANKANKANERYI,SUOYIMEIYOUZIXUNLIANGSHIZHENGCHANGDE。

  ZHIYOUWANGZHANYOUYIGEZHUNQUEDEDINGWEI,CAINENGBANGZHUQIYEWANGZHANZHAODAOMUBIAOKEHU,BINGFAJUEGENGDUODEQIANZAIYONGHU。ZHEIYANGJIUKEYIWEIWANGZHANDAILAIZIXUNLIANGLE。

  第二,对网站的目标用户分析不到位

  QIYEZHISUOYIZUOWANGZHANQIZHUYAOMUDEJIUSHIWEILEHUOQUGENGDUODEHULIANWANGMUBIAOKEHU,XIANGYAOHUODEZHEIXIEMUBIAOKEHUJIUBIXUDUITAMENJINXINGQUANMIANSHENRUDELEJIE,FOUZESHIWUFAJIANGTAMENXIYINDAONIDEWANGZHANBINGZHUANHUACHENGSHIJIKEHUDE。

  正确做法是:通过了解用户最关心的是什么问题,哪些信息是用户希望看到的,满足目标用户的基本需求,提升网站本身的转化率,才能使潜在客户变成实际客户。

                           企业网站咨询量少的原因是什么?

  第三,网站关键词设置不精准

  WANGZHANMEIYOUZIXUNLIANGHAIYOUYIZHONGQINGKUANGKEYISHIYINWEIWANGZHANGUANJIANCIDESHEZHIBUGOUJINGZHUN,ERZHEIYANGDEGUANJIANCIYINDAOLAIDELIULIANGBUYIDINGSHIYOUZHEIFANGMIANDEXUQIUHUOYIXIANGXUQIU,YOUKEYIZHISHIXIANGYAOLEJIEYIXIEXIANGGUANDEXINXI。ZHIYOUSHEZHIJINGZHUNDEGUANJIANCI,CAINENGYINDAOGENGDUODEJINGZHUNKEHUJINRUWANGZHAN,CONGERXINGCHENGZIXUNHEZHUANHUA。

  第四,网站内容质量不过关

  QIYEWANGZHANDEZIXUNLIANGYUWANGZHANNEIRONGDEZHILIANGYOUHENDADEGUANXI,NEIRONGDEZHILIANGSHIYONGHUTIYANDEZHONGYAOZUCHENGBUFEN,RUGUOYIGEQIYEWANGZHANDENEIRONGZHILIANGJIAOCHA,NEIMEYONGHUSHIBUHUIXIHUANZHEIGEWANGZHANDE,ZIXUNSHENMEDEGENGSHIBUKENENGDE。SUOYIZHEIYANGDEWANGZHANHUICHUXIANYOUPAIMINGERWUZIXUNDEZHUANGKUANG。

  YOUZHINEIRONGDEYAOQIU:TIXIANWANGZHANDEGEXING、NENGGOUJIEJUEYONGHUDEWENTI、YUANCHUANGDUGAO,QIYEWANGZHANKEYITONGGUOGENGXINJIEJUEYONGHUXUQIUDEWENZHANG,KEYIHENHAODEJIANGDIYONGHUDETIAOCHULV,XINGCHENGZIXUNLIANG,TONGSHIYINDAOYONGHULAIDAOWANGZHANCONGERCHANSHENGLIULIANG。

  第五,网站的在线咨询工具不够完善

  YONGHUXIANGYAOZAIQIYEWANGZHANSHANGYUWANGZHANGUANLIYUANJIANSHELIANXI,YIBANDOUSHITONGGUOYIXIEXIANGGUANDEGONGJU,RUQIYEQQ、CRMXITONG、ZIXUNREXIANDENG。RUGUOQIYEWANGZHANJIANSHESHEJISHIMEIYOUWANSHANHAOZHEIFANGMIANDEGONGJUHEXIANLU,NEIMEHENKENENGZAOCHENGYONGHUZIXUNLUJINGDEBUCHANGTONG,HUOSHIZHAOBUDAOHUIDADEREN。SHIJIANZHANGLEYONGHUJIUBUZAIZIXUNLE。ZHEIYANGDEWANGZHANYESHIYOUPAIMINGMEIYOUZIXUNDEDIANXING。

  SUOYIQIYEWANGZHANJIANSHESHEJISHIYIDINGYAOSHEJIKAIFAYIGESHIHEZIJIDEZAIXIANZIXUNGONGJU,TONGSHIANPAIZHUANRENQUANCHENGSUISHIHUIDAYONGHUDEZIXUN。

  YISHANGJIUSHIJINTIANSUOSHUODEQIYEWANGZHANZIXUNLIANGSHAODEWENTI,GENJUYISHANGJIDIANKEYIHAOHAODEQUFENXIWANGZHANMEIYOULIULIANGDEYUANYINDAODISHICHUXIANZAINALI。

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